Stumbled across a discussion on Concept Art.org about toy design and all the "hats" a toy designer must wear. Have a read :)
Sing-A-Ma-Jigs from sketchatoy on Vimeo.
Also a few of the contributors and myself stopped by ToysRUs and had some fun with the new Sing-A-Ma-Jigs released this year by Mattel. I captured some of the play patterns with my cellphone.
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